Responsive//Creative Partners//Embossing

Process//Embossing

Embossing may be used to create the packaging for the perfume bottle. 

Embossing refers to the creation of an impression of some kind of design, decoration, lettering or pattern on another surface like paper, cloth, metal and even leather, to make a relief. In regular printing or an engraving, plates are pressed against the surface to leave an imprint. In embossing however, the pressing raises the surfaces adding a new dimension to the object.

Embossing is an elegant process that changes the nature of the material that has been embossed. More often than not it elevates the standard and quality of the product. A notary’s embossed seal can give much weight to a regular piece of paper. Similarly, an embossed wedding card immediately changes the entire meaning conveyed by the invitation. The recipient is informed not only about the wedding but also that it is going to be a high profile wedding and an elegant ceremony.

Embossing thus makes things more beautiful than they originally are. The simplest of object can become pieces of art worthy of the highest praise by using a technique as easy as embossing. Of course, how good an embossed object looks depends entirely on the quality of embossing. Poor quality embossing can completely kill the appeal of an object. However, good quality embossing can make an object positively breathtaking.

Embossing involves the creation of an impression by placing the dies in contact with the stock under high pressure. Different kinds of paper show different kinds of embossed effects. There are also many different kinds of embossing that can be done like blind embossing, tint embossing and glazing to achieve different results. The process of embossing is relatively inexpensive and has many uses.

Embossing is used for aesthetic purposes as well as functional uses in industries. From embossing names on credit cards to embossed Braille books for the blind, embossing has a wide range of applications and uses.

Thus, embossing is a technique that adds elegance and sensuality to any paper or surface.

http://www.whatisembossing.com/

www.actionprinters.net

Responsive//Creative Partners//Existing bottle

L'Artisan perfume bottle

Below shows images of the current bottle that the company have. They all look quite similar, only the strip down the middle changes depending on what scent it is. 

The bottle looks very rigid and quite dated. The bottle lid doesn't really fit with the bottle itself and look sperate. 

The gold, bronze colour doesn't really express the scent. It actually looks rather tacky, even though the company isn't. What they are trying to communicate and how they are doing it needs to be rethought. 

The packaging looks better than the bottle. They have kept it simple with black and the scent colour. The shape looks sophisticated and would stack well. However, it doesn't really stand out from the crowd. It looks as though this products is directed at an older audience.