L'Artisan perfume bottle
Below shows images of the current bottle that the company have. They all look quite similar, only the strip down the middle changes depending on what scent it is.
The bottle looks very rigid and quite dated. The bottle lid doesn't really fit with the bottle itself and look sperate.
The gold, bronze colour doesn't really express the scent. It actually looks rather tacky, even though the company isn't. What they are trying to communicate and how they are doing it needs to be rethought.
The packaging looks better than the bottle. They have kept it simple with black and the scent colour. The shape looks sophisticated and would stack well. However, it doesn't really stand out from the crowd. It looks as though this products is directed at an older audience.
No comments:
Post a Comment