As surfing was first seen as a male dominated sport it is understandable that logos and brands were first created to reach out to men. However as the sport has developed, global surf companies have built a women version to expand and promote on the revolution of women's surfing.
Here on the left is one of the biggest surfing and snowboarding companies logo; Quicksilver. The logo is simple and the imagery reflects the surf and snow aspect. On the right is the women's surf logo. It still displays the same imagery but it has been mirrored which gives is a heart like shape therefore looks more girly.
www.roxy.com
Overtime the logo has been used in different colours along with different typefaces. The pink obviously adds femininity and the type is lowercase which communicates a friendly vibe.
Billabong and rip-curl also did the same thing. Creating a women's version of a surfboard expands the company and widens the target audience. It also encourages the sport and often a certain type of lifestyle.
www.billabong.com
www.ripcurl.com
Another thing noticed about all these logos is that without the text, the imagery still communicates the company. It is simple are relevant.
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