Responsive//Greeting Cards//Ranges

Extending the greeting card brief means that a range needs to be considered. In stationary and card shops it is often a set of products with similar aesthetics so they work as a set. This increases the sales as people will often want a product they have bought to match another. Paperchase, the stationary shop is a good example. 

They have a section of the website where the customer can even search by the range name. 

Here is one range for example. This lantern pattern has been applied over countless products and not just stationery. If the company knows that a range is going to be popular than more variety of products can be part of the collection. 

http://www.paperchase.co.uk/

However, it isn't just stationary shops that use this selling technique. In clothing shops it is seen a lot. If a garment has a print on it that sellls really well, the company will pick up on this and apply to more clothes. 

For example, here this aztec patterns is put over a top and trousers. 

http://www.motelrocks.com/

Similarly, this popular aztec print from topshop was applied with denim on a hat and bag. However, they have only done a small detail of the design. 

http://www.topshop.com/