This website above 'learn 2 knit' is a bad example. The logo and name is quite tacky, the layout is chaotic and the illustrations are not eye-catching. Learning to knit is a tricky process, especially if you are going to learn through the internet or a book. The design needs to be carefully thought out and be intriguing to the audience. When encouraging younger people to learn, the craft needs to come across as simple and fun.
http://www.learn2knit.co.uk/knitting.php
Similarly, you can tell by the aesthetics that this book is targeted at older people. Even though these knitting books are technically good and have good content, the design really lets it down.
http://www.knittersreview.com/
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