Orla Kiely does communicates this theory perfectly. The design itself is pretty simple but that is probably why it is so popular as it appeals to a larger target audiences. It also allows an ever expanding product range.
homeshoppingspy.com
Paperchase are also very good at this and use trend forecasting to create a range that they know will sell.
http://www.paperchase.co.uk/
Even though Cath Kidston's designs are quite similar, people don't get bored of them. All of these patterns looked at are quite feminine but that is because I am designing for women.
www.amara.com
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