Wednesday, 15 May 2013

What is good//Pattern product range

Applying a pattern to a range of products is key to selling a set or a pack. It gives it a sense of identity and can create something classic.  

Orla Kiely does communicates this theory perfectly. The design itself is pretty simple but that is probably why it is so popular as it appeals to a larger target audiences. It also allows an ever expanding product range. 





homeshoppingspy.com


Paperchase are also very good at this and use trend forecasting to create a range that they know will sell. 





http://www.paperchase.co.uk/

Even though Cath Kidston's designs are quite similar, people don't get bored of them. All of these patterns looked at are quite feminine but that is because I am designing for women. 



www.amara.com 

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