The places I see this knitting pack on sale are in shops like Urban Outfitters, Magma and paperchase. Even though they are all quite different and primarily sell different things, they do appeal to a similar target audience and are design based stores.
Magma
Magma is essentially a book shop but also supplies craft based products. It is aimed at people interested in design so hopefully this would be a good place to sell the knitting set. Also, has quite a modern aesthetic making students and young professionals their main target audience.
www.dezeen.com
Urban Outfitters
On the other end of the scale 'Urban outfitters' high street fashion shop would be a good place to stock the product. Even though it is a clothing shop, they have an area where they sell bits and bobs including design books and craft sets. Often this area is as you walk into the shop which means great promotion.
fashionbite.co.uk
Etsy shop
If the product is going to be sold in a more personal, smaller scale way then an etsy shop may need to be
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