Within the women's surfing world it is important that it expresses the essence of the sport and its lifestyle it has adopted. Even though photography has already been look at in a sense of capturing a moment, it is interesting to see how other companies are showing the powerfulness and spirit of the sport. The tag lines that surf company, Roxy use are really inspiring and are directed at girls who surf. Their overall imagery isn't too girly but gives a subtle femininity.
www.roxy.com
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