Innocent drinks
Innocent drinks are a very popular in drink in most UK supermarkets. They communicate a healthy lifestyle, are aesthetically pleasing and taste good too.
The bottle labels are very simple yet delivery in a light-hearted tone. The way they are photographed in a field suggests life outdoors, active and therefore health.
Above shows a simple photograph of what goes into an innocent smoothie. Obviously the pile of fruit suggests that is packed with goodness. Again, taken in a bright field sets the tone of voice.
www.thedrum.com
Innocent drinks also like to promote campaigns in a quirky way. They placed miniature knitted hats upon each smoothie to raise more for the elderly. People could knit their own and donate them.
www.guardian.co.uk
Vitamin Water
Vitamin waters aesthetics are very different to Innocents and so is the concept. The word is in the name, 'vitamin' and 'water'. Two of the most vital things to be healthy. The aesthetics are very clean cut with the simple black sans serif typeface They are mainly aimed at older people whereas innocent is aimed a range of ages. The colour of the vitamin water is what communicates the flavour rather than the actual branding.
The campaigns are simple like the bottles but the messages speak for themselves. They are light-hearted and quite humorous.
popsop.com
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