The feel good bottles have had a variety of different bottle labels, all quite similar. The range consists of still, sparkling and kids drinks. The imagery on the label tries to communicate the fruit aspect of the drinks. The logo is a circle which the label has followed. The colours are representative of the flavour the bottle is communicating. However, the big factor feel good want to promote is the fact that their drinks are sugar free. Their current packaging doesn't really express this at first glance.
Above, these labels are quite plain and dont scream that 'feel good' feeling. The typeface is quite friendly looking but their isn't much else going on.
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