Wednesday 9 January 2013

Responsive//Greeting Cards//Foiling

Foiling is another process that could potentially be used for this card brief. 

Foil Blocking (Foil Embossing)

Definition: Foil blocking is basically metal foil (usually Silver Foil Blocking or Gold Foil Blocking) which is used to create shiny metal foil effects on the paper. Mainly used as a special effect to enhance the overall look and quality of a print job.
What is it used for? Commonly used for Christmas Cards, LetterheadsBusiness CardsBrochures, Annual Reports andPresentation folders. For example, a logo or text might be foil blocked. Foil Blocking can be used on dark coloured papers and boards as it is opaque.
At What Point do we do it? Foil Blocking is a printing process but is always done after the litho print element of the job but before final finishing.
How do we do it? A die is made from your design, the design is then impressed onto the paper or board by means of a coloured metal foil.
More about: Silver foil looks particularly good on dark blue or black uncoated board. Gold Blocking is very traditional and can be useful for printing formal invitations. Foils are available in a wide variety of metallic and non metallic colours. Different Effects include, Flat Foiling, Textured Foiling and Foil Embossing (See Embossing)
http://www.printbuyingdirect.co.uk/foil-blocking.html

Here are some examples of foil blocking in design work. 


Above shows Rob Ryan's outcome with foil blocked cards. The colours really stand out and work well with the lasercut aesthetics. 

http://www.misterrob.co.uk/


This foiled passport logo shows the detail in which the process can work. This design is quite intricate but is still clear and legible. 
www.papermonkeys.co.uk

This perspective cover shows the colours and effect foiling can have on just solid type. It is a simple technique but enhances the overall design.
thecreativeagent.co.uk

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