Logos
As the leaflet is linked with the existing programme 'Frozen Planet' on BBC ONE, the logos would need to be incorporated into the leaflet. Therefore by finding the originals they can then be traced and different colours can be applied to fit in with the theme. Therefore the outline of the logos will communicate the well known channel but it will have its on effect on it that will aesthetically work well with the leaflet and won't look out of place.
http://livinggeography.blogspot.com/
http://www.nhbs.com/
As the 'Frozen Planet' programme is already existing programme, their is already advertisement for the programme. The bottom image is very effective because it shows a photograph that is very relevant to the topic. Also the typography on the top image shows a bold, strong font that uses very straight line which creates a stylish typeface that is legible.
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