Perfume bottle shapes
For women's perfume, it is normally quite easy to tell which gender it is targeted at because of the bottle shape. A lot of women's perfume bottle are decorative and have a feminine colour way.
For example, Marc Jacobs did a perfume range named after flowers, therefore this concept was followed through with the bottle. The lids represented a flower that was suitable to the name and scent of the perfume. It is a really simple concept but communicates effectively.
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Equally recognisable are mens perfume bottles. A lot of them have dark aesthetics with harsh outlines. The idea is obviously for the perfume to look 'manly'. As mens perfume is becoming more and more popular, the design has to be something that is well though out.
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For example, both of these bottles shapes above communicate control, strength and a hard exterior. The colours are also very dark. The slate grey and the black gives a sophisticated look.
Both of these male and female bottles definitely indicate a clear target audience. However, are they too obvious? With the mixture of the bottle shape, colours and overall concept, they have created a very clear gender identity.
As the brief has asked for a selection of unisex perfumes, it is interesting to see what is already out there and how the bottle shape communicated this.
D&G recently did a new collection of unisex perfumes, each one connected to a D&G model. The bottle shapes are all the same, a simple rectangle. The only aesthetic that changes is the colour of the perfume that shows through. The bottles are pretty generic looking but they need to be like this to appeal to both male and female.
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