What is the Big Knit?
- Supported by Innocent -
'The Big Knit' is relavent to the 'What is good' concept because not only is it helping people but it is encouraging a craft and applying it to the real world. It is also lighthearted, fun and about getting involved which is something that should always be top of the list.
The phrase 'Knit one, help loads' is simple yet inspiring. The concept and aesthetics go hand in hand. When you think of knitting, wooly hats reflect the craft. So innocent have taken this idea and applied it to their products.
The typeface, colourways and imagery are very relevant to the concept of the project. It is quite quirky and bubbly.
Innocent drinks is quite a popular brand and well-known to a wide audience so in terms of encouraging people to try something new, they are a good brand to promote this. It is good that they are taking on the craft and attempting to teach it to a younger generation.
http://www.innocentdrinks.co.uk/bigknit
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